What is SEO?

Search Engine Optimization (SEO) refers to a process by which companies can improve their online presence. SEO is a comprehensive set of site features that help search engines find your web content and share it with search users. Swell Marketing (https://www.facebook.com/swellmarketinginc) knows first hand it’s simply not enough to just have a website; if Google or Yahoo! cannot find it, your business won’t be able to grow. Done correctly, SEO will get your website placed at the top of search engine results pages, where potential customers can easily find it. Those top slots in search results pages are crucial, and help you stand out from your competitors. Implementing SEO can be a daunting task for many companies, but there are experts who can help develop proven strategies to bring your business the growth it deserves. More site visitors translates into an increased revenue stream, sending success your way and making the SEO process worthwhile. Trust the experts in SEO, Swell Marketing (https://twitter.com/SwellMarketing1) to grow your company's online presence!

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Why is SEO important?

Numerous studies have looked into how people use search engines, discovering surprising user trends and underscoring the importance of search in the online experience. The studies have shown that statistically:
• About 95% of all online customers research a product or service before making a purchasing decision.
• Over 90% of people make contact with a company immediately after using a search engine to find information on that company’s products or services.
• Around 83% of traffic generated by search engines goes to the top three results for any given search.
(see more stats on search at http://www.swellmarketing.com/)

With these numbers in mind, it is simple to see for yourself that search engines play a huge role in attracting customers to your website. SEO is the gateway for you to bring visitors to your online presence. Without a comprehensive SEO plan in place, you’re effectively sending clients to your competitors and missing out on the revenue stream that should be yours.

Our CEO loves talking about SEO and how powerful it is:

How can SEO help my business?

As seen at http://www.swellmarketing.com/affordable-seo-services-packages-pricing/, SEO helps your site to appear at the top of search engine results pages, but that’s not all it can do for your company. Once all the SEO components are in place, you’re not only bringing in new visitors, but you’re also giving them the tools and information they need to make smart purchasing decisions. Properly implemented, SEO serves to:
• Boost website traffic
• Maximize the conversion rate – the metric used to describe turning website visitors into paying customers
• Increase revenue streams

More visitors often means more sales – all else equal. When you give your visitors the information they seek, they are much more likely to purchase goods or services from you. SEO can do that for any company, large or small. It only requires an investment of time and the willingness to take advantage of the power that search engines like Bing or Google can harness for you. When people can find your website using a search engine, you’re on your way to success!

What are some general components of an SEO strategy?

There are many parts of an effective SEO strategy, all working together to get the attention of the sophisticated search algorithms Google and Yahoo! use to determine website placings on search engine results pages (sometimes called SERPs). Swell Marketing (https://www.crunchbase.com/organization/swell-marketing) has defined these components, and are as following:
• Keywords and industry-specific proof terms used in your site content
• Links to your site from external resources
• Use of original images throughout your website
• Use of unique and exclusive content (text, videos) on your web pages
• Overall site speed and page-loading times
• Implementing clean code on the backend
• Including social media as part of your online presence

There are many more features that can be used to maximize your website’s exposure on search engines, but these listed above go a long way to getting your site out in front of the competition. The important takeaway from this is to provide a relevant, thorough, and authoritative experience for your site visitors.

Let the experts handle your SEO strategy:

Can SEO help me beat out my competition?

Simple answer: OF COURSE!

Long answer: having a solid understanding of your own business and that of your direct competitors is crucial when you’re undertaking an SEO marketing strategy (http://www.swellmarketing.com/expert-link-building-services/). One of the best ways to beat your competitors at their own game is to research what they’ve done. Try searching for your competitors on Google, and see what keywords they are using in their site content. Look at their site layout – can you do it better? What can you add to your own website that helps it stand out from others?

Looking at the competition can help you figure out how to get more traffic to your site. This research is the first part when you’ve decided to add SEO to your website, and SEO experts (http://www.swellmarketing.com/why-us/) can help you find the appropriate keywords to add to your content. If you produce more valuable content at a more consistent rate, you can definitely beat out your competition.

What is "on-page" optimization?

On-Page Optimization (http://www.swellmarketing.com/search-engine-optimization/) refers to the many actions you can take to improve your placement on search engine results. These actions are relatively easy to implement, and pay huge dividends toward getting more traffic sent to your site. The most important aspects of On-Page Optimization are:
• Site usability
• Internal linking from one part of your site to another
• Overall navigation of the site
• Integration of social media
• Keywords and proof terms used throughout your content, including page titles and alt text

You want your site visitors to have a pleasant experience when they come to your website. Providing a clean layout and logical navigation helps visitors find what they’re looking for easily, and also helps keep people on your site for longer. Both of these attributes go a long way into convincing visitors to become valued customers. Ensuring that your online shopping cart or other site features work flawlessly is incredibly important, too – if customers run into problems checking out, they may give up and go visit your competition instead. Finally, giving your customers the product or service details they are looking for really seals the deal, convincing them to make purchasing decisions with you, not your competitor.

How can I build brand awareness with SEO?

Unless your company has a recognizable brand name, there’s a chance that potential site visitors can’t find you just by searching for your name. You have to have a solid understanding of the keywords a potential customer might use when querying Google or Bing. Quick and painless methods to building brand awareness are available, and there are several steps you can take. First, decide on the primary keyword for your page titles, page content, and headlines. Only include your brand name after the primary keyword.

Second, take a good look at your overall site. You want it to be clean and easy to navigate, but more importantly, you want it to have a certain “look” that matches the other features of your company, including your company’s presence on social media and any print ads. Make your website stand out with creativity and a unified feel that will help cement you into the minds of your customers.

Is Social Media important to SEO Strategy?

Millions of people use social media platforms in their daily lives. Facebook, Twitter, YouTube, and Pinterest have become fantastic marketplaces for companies, too, thanks to those gigantic pools of users. Adding a social media presence to your company’s website makes a lot of sense, helping you to connect with existing customers as well as by attracting new ones. Use our Facebook page (https://www.facebook.com/swellmarketinginc) for example: it doesn't take away from the company, it only adds to the media available on the internet. Think of social media as a guerilla marketing campaign, getting your followers to spread your company’s message without having to spend money on lavish ad campaigns.

Social media has another feature that the search engines love; it’s called “social signaling”. Every time your company’s content is retweeted, pinned, commented on, liked, or shared, this generates a social signal that the search engine algorithms pick up on. Each instance is a vote of sorts, indicating to Google that your content is relevant, is trustworthy, and is in demand. The more social signals generated, the higher your site will appear on SERPs. Read on about the importance of Social Signals: http://www.swellmarketing.com/category/social-media-marketing/

Is having a mobile friendly (or responsive) website important?

Websites need to be optimized for mobile devices in order to stand out from the competition. The search engines perceive increased value in websites that display correctly on any device, whether that is a desktop or a smartphone. In fact, Google announced in 2015 that “mobile friendliness” will be an important ranking signal moving forward. They even offer handy analysis tools to help developers maximize the impact of streamlining sites for mobile computing devices.
When you’ve developed a site that can be used on any device, as well as cooperating with other search engine metrics, your site will tell the search engines that it is active and valuable. And, you’ve given your site users another way to interact with your company, especially when they’re on the go.

Our CEO Tyler Collins talks about more factors that are important to the search engines:

How do I get links pointing to my website?

Links pointing to your site from external resources are another metric the search engines look at when determining site placings. The more links your site has pointing to it, the more "votes" it gets, reinforcing trustworthiness and relevance. The best way to go about getting those external links is by getting listed on trusted sources, including:
• Authoritative news sites
• Business and industry directories
• Social networking platforms
• Social Bookmarking sites
• Industry and user forums
• Video sites like Vimeo and YouTube
These external links help you look good as far as the search engines go, and they also contribute to getting more people onto your own site by providing avenues for visitors to click. For more information on link building: http://www.swellmarketing.com/expert-link-building-services/

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About Swell Marketing:

Swell Marketing is a full-service internet marketing agency with proficiencies in SEO, Online Reputation Management, PPC, and Website Development. Have a question on digital marketing? Your website? A negative listing causing you harm? Ask away!

Huntington Beach, CA

http://www.swellmarketing.org
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