Mass media is knocking on wrong door. It is necessary to go deeper and to find a root of a problem. Its not about the site, the problem is about education, about moral values that were devaluated lately. Ask.fm is just a tool which helps people to communicate with each other, same as any other social network, same as phone, same as piece of paper and pen. Don't blame a tool, but try to make changes… start with yourself... be more polite, more kind, more tolerant of others… cultivate these values in families, in schools.
Suicide is not something to encourage via mass media. The more you promote suicide, the more it happen. Do you think mass media cares? They want scandals, they want sensations and finally they want money. Sorry, but we do not want to participate in it.
What happened is a true tragedy and we give our deepest condolences to the victim's family and relatives.