What is the best way to attract investments for a startup?
Build a great team and product and/or show traction and market potential (size, genuine problem you're attempting to fix). When pitching, describe what you do in a single sentence so that investors get it right away.
What is it Beepl.com?
It's an expertise platform, currently in stealth. You can register for an invite here: http://beepl.com
How do you decide that it is worth or not to write about the startup?
1) If they are European-based (I write for TechCrunch Europe)
2) The have real news e.g. a launch, raised funding, an interesting new feature or change in strategy etc.
3) I get the story *first*