It was free and we e-mailed *all the press*. The game had been floating around in indie development forums for a while, where a bunch of famous people played it (and liked it).
We sent several press releases:
VLAMBEER RELEASES ACTION-OVERLOADED TRAILER FOR SUPER CRATE BOX
Utrecht - October 15th 2010. Dutch Indie game studio Vlambeer (www.vlambeer.com)
has just released
the trailer for its upcoming title Super Crate Box at
Set for a release date of
October 22nd, the no-nonsense arcade game has been secretly anticipated in the indie gaming scene.
In Super Crate Box, the only way to score points is to grab crates that give the player a random weapon -
endless hordes of enemies try to stop players from scoring points. Super Crate Box presents frantic,
refreshing game mechanics, cracking retro art and a terribly hip soundtrack by chiptune legend Phlogiston.
The game aims to bring back the glory of the golden arcade age, when all that really mattered was getting on that highscore list.
The game has been featured on several game-design focussed events in the Netherlands, including the
Dutch Festival of Games event and indie showcase Indigo. Super Crate Box was praised for its addictive,
explosive action and its' no-nonsense approach to arcade game design.
To celebrate the launch of the trailer, Vlambeer is hosting a papercraft competition, challenging submitters
to create the most original photograph with the little papercraft crate; the stakes are a super-limited
collectors edition of the game, of which only three are in existence.
SUPER CRATE BOX ENTERS INDEPENDENT GAMER FESTIVAL CONTEST
Dutch students-gone-independent gamestudio Vlambeer to release indie-loved arcade game October 22nd
Utrecht, Netherlands, October 17, 2010. Vlambeer is entering its upcoming arcade title, Super Crate Box in the 2011 Independent Gamer Festival contest. The fresh and frantic arcade action title, set to release October 22 is the indies first foray into the PC gaming scene after its Flash release Radical Fishing.
Super Crate Box has received critical acclaim in the indie scene; many prominent developers, such as Minecrafts' Markus Persson “absolutely loved it” and indie news outlets as IndieGames.com call the game “simple but brilliant stuff”.
In celebration of the launch, Vlambeer is hosting a papercraft contest at the games' website at www.supercratebox.com.
At stakes are one of three superlimited edition of the game, which will be available as a freeware game download starting October 22nd.
Vlambeers' Rami Ismail said that “it's great to still see such good response to the charms of arcade gaming and with all the positive feedback, we decided that IGF might be a good place for Super Crate Box to be. Entering the IGF means a lot to us, certainly with such fierce competition. We really hope the panel will appreciate the minimalistic design and excecution of the game.”