So Kanye West is making a game where the player needs to guide his dead mother to heaven. Any opinions on this retardation that puts Shimakaze's design to shame, Boss?

KyoAni has called him, and told him that their idea of using his name was more creative than this one.
But on a more serious note, as much I'd like to think that this idea of his doesn't involve his massive ego for once considering the very topic of the game, I'm not convinced about the amount of sincerity, or the humility behind this idea. Not because I haven't heard about this game of his before this question, but because KW has put his ego on display enough to make me question the foundation of this idea.