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If a client fails to address the damage from a crisis, there can be severe reputation and financial concerns. Crisis management http://mashable.com/people/neildhillon1/ and communication is specially designed to protect organizations from threats as well as reduce any impact. Even small emergencies will likely require limited communication outside of the organization.
However, big crises can result in a complicated series of events and damages that can be far reaching. A crisis manager https://www.flickr.com/photos/133779202@N08/ will educate the client on how to respond and communicate in light of the crisis. This can help to minimize any negative repercussions.