@PaulCantor

PaulCantor

But Pitbull?

Well the bottom line is this -- these days the attention of people if fractured into a million different pieces. I think it's fair to say it's much easier to attract a niche audience than it is to build a mass one. Because what is mass really anyway nowadays? Hard to define. Arguably doesn't even exist.
You have to give credit to artists -- and I don't just mean musicians, but all creative people -- who can still talk to huge groups of people through their work. Because those huge groups are harder to reach than ever.
So I think someone like Pitbull, a Latin rapper from Miami who kinda got shafted by the hip-hop community -- remember, he was around for 10 years in hip-hop before he went mainstream -- deserves a little credit. This is a guy who so very obviously wanted to be something in rap, and the industry really wouldn't give him the time of day.
Then he goes and gets a bigger audience doing something else. How can you not appreciate that?

Latest answers from PaulCantor

what did you think about rap in 2015?

I guess it was okay.
At the mainstream and slightly sub-mainstream levels you had big records -- and in some instances, multiple projects -- from Drake, Future, Kendrick, Meek Mill, Wale, Logic, Jeezy, Rick Ross, Earl Sweatshirt, Tyler, Mac Miller. Shit, even Kid Cudi dropped an album. Pusha T drops tomorrow. I'm sure I'm missing a million other records (Tyga? Fetty Wap? Lil' Dicky?). So much stuff drops these days that it's hard to keep up.
But what I liked most about hip-hop this year, as in recent years, was that if you wanted to hear some type of music, by and large it was available to you. You might have had to dig around a little online, but you'd eventually get to it. Years ago, shit, it was very difficult to find music that wasn't physically available within some reasonable distance from where you lived. That's why things like underground radio were very important; even that, you were lucky if you could find a signal. To hear good shit, it took real effort.
By and large I think most arguments about hip-hop these days are either circular or irrelevant. In fact, other than the seemingly small debate about whether Drake should be penalized -- by who, exactly, I don't know -- for using a ghostwriter, there wasn't anything in hip-hop culture this year worth discussing for more than maybe five minutes, or however long it takes for Twitter to move on to the next Donald Trump tweet.
That's actually a good thing. For so long, hip-hop was about everything but the music. You know, even thinking back just a few years -- something like the Drake/Meek Mill thing would have spilled over into a thousand ancillary pieces (think: Game and 50 Cent). Now, at least publicly, it seemed like both guys really tried to just keep it as a musical thing. I can't recall either of them answering a single question about it from the press. They refused to make it a spectacle.
So yeah, again, I guess hip-hop in 2015 was okay.

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What would you tell your 21 year old self if given the chance?

Hindsight is 20/20 but I'd probably tell myself to get some really good mentors. I never really had any mentors, and sometimes that has left me in need of guidance with nowhere to turn but within. The plus to that is I've always been forced to listen to my heart. The minus to that is that I've always been forced to listen to my heart. Listening to your heart only works in the movies.

Hello. I just wanted to say that the woman you're with is really beautiful.

Well, that's a really kind thing to say. Thank you for that.

Do you think the robin thicke blurred lines settlement was fair even tho it wasn't a sample from the master recording ?

real9stop’s Profile PhotoDesmond whitehead
Without looking at the entire lawsuit and really knowing the finer details, I think it's fair. Whether it's from a master recording or not, it would seem to me that the lawsuit was about whether one 'idea' looked to profit from another. And I don't think there's any way someone could listen to those two songs and not think "Blurred Lines" is a derivative version of "Got to Give It Up." They are just too similar.
If someone copied my shit and switched a few notes around to skirt copyright law, I'd sue the fucking shit out of them too. We need those laws to protect creators and make sure people get paid for the things they invent. If it takes a $7 million lawsuit to hammer that point home, that's fine.

What's next?

You mean like, in life or.... ?
For now, publishing another cool interview very soon. Something unexpected, with someone super off the radar that I think people will really enjoy. It's definitely an interesting story.

How come u cosign so much corny shit

Define corny. I don't even know what that means. What's corny to you may be amazing to someone else.
In my heart of hearts I have extremely high standards. So high that I think practically everything that isn't a jazz fusion library record from 1974 sucks.
But mostly I've found that it's best to judge art by its intention.
What I mean is that I can't get mad that Pitbull doesn't make art rap, and say he sucks because he's not doing what I think he should be doing.
What I can do is acknowledge what he intends to do, which is make pop rap, then judge him based on the quality of that, whether he succeeds at it, so on and so forth.
Ultimately, I think there is a place for high art just as there is for low brow stuff. But if I'm going to mess with the low, I want the lowest of the low. Or what you might call 'corny.'

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why did AOL Music shut down?

I suppose it had something to do with it just not making sense for the powers that be over there.
I don't really have anything bad to say about AOL.
My working experience there was rather favorable and everyone I worked with was super chill. Sometimes things just don't work out.

What was the last 'nice' thing you did for yourself?

I don't do anything nice for myself. I'm in a perpetual state of pleasing other people.

Why didn't you go to SXSW? We could have hung out. Is it weird that I asked that?

Only slightly :-)
Ehh, I didn't go to SXSW this year (or last year, really) because nobody would pay for me to go, and it wasn't like in previous years when I had an artist performing and there was a real reason for me to pay my own way.
It's an expensive trip and most people who are there professionally have the bill picked up by whoever they work for. That's pretty dope, IMO. But frankly, if that wasn't the case, at least 80% of the industry and media people wouldn't be caught dead within 500 miles of Austin.
For whatever it's worth, I think SXSW is a great event and bitching about corporate brands being involved is some elitist bullshit coming from people who don't know anything about what it means to fend for themselves in the the jungle that is the new music + media economy.
No serious musician working today thinks brand sponsorship is bad. Record labels are broke and people don't pay for anything. There is no other way to make money.
If you think that a brand wanting to be involved in music is bad -- when there is no other way for creatives to really make money -- you should reassess your life.

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Why do you tweet so much?

Some days the volume of tweets is higher than others but for the most part I don't tweet that much anymore (but still more than other people).
For me the big deterrent in engaging with social media is the time investment.
Twitter was and still is just super simple.
You write some stuff, it goes out there and that's it. I have the app on my phone, so it's fairly easy to do.
And I have no shortage of ideas. I'm always thinking of and about things.
I recently went back and looked at my Twitter archive and it really is interesting to go through it, to see what you were tweeting back five years ago or whatever. The language you were using, the tone, etc.
Twitter has certainly made me into a better writer.
I know that is counterpoint to what people would think, but the reality of it is, if you're sitting there jotting thoughts down all day, it's impossible to not have that affect your writing skills.
It's made me a much better note-taker, and more observant person.
And I was fairly observant before. But now, I have this penchant for documenting EVERYTHING.
That's cool to me. That's technology being useful.

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