50 Negative Yelp Reviews....basically a lost cause??
What is SEO?
Watch a happy small business owner review our services: https://www.youtube.com/watch?v=x62fwML_iPQ
Why is SEO important?
• About 95% of all online customers research a product or service before making a purchasing decision.
• Over 90% of people make contact with a company immediately after using a search engine to find information on that company’s products or services.
• Around 83% of traffic generated by search engines goes to the top three results for any given search.
(see more stats on search at http://www.swellmarketing.com/)
With these numbers in mind, it is simple to see for yourself that search engines play a huge role in attracting customers to your website. SEO is the gateway for you to bring visitors to your online presence. Without a comprehensive SEO plan in place, you’re effectively sending clients to your competitors and missing out on the revenue stream that should be yours.
Our CEO loves talking about SEO and how powerful it is: https://www.youtube.com/watch?v=FZHjG8EGBJc
How can SEO help my business?
• Boost website traffic
• Maximize the conversion rate – the metric used to describe turning website visitors into paying customers
• Increase revenue streams
More visitors often means more sales – all else equal. When you give your visitors the information they seek, they are much more likely to purchase goods or services from you. SEO can do that for any company, large or small. It only requires an investment of time and the willingness to take advantage of the power that search engines like Bing or Google can harness for you. When people can find your website using a search engine, you’re on your way to success!
What are some general components of an SEO strategy?
• Keywords and industry-specific proof terms used in your site content
• Links to your site from external resources
• Use of original images throughout your website
• Use of unique and exclusive content (text, videos) on your web pages
• Overall site speed and page-loading times
• Implementing clean code on the backend
• Including social media as part of your online presence
There are many more features that can be used to maximize your website’s exposure on search engines, but these listed above go a long way to getting your site out in front of the competition. The important takeaway from this is to provide a relevant, thorough, and authoritative experience for your site visitors.
Let the experts handle your SEO strategy: https://www.youtube.com/watch?v=s3M5gnQXmmg
Can SEO help me beat out my competition?
Long answer: having a solid understanding of your own business and that of your direct competitors is crucial when you’re undertaking an SEO marketing strategy (http://www.swellmarketing.com/expert-link-building-services/). One of the best ways to beat your competitors at their own game is to research what they’ve done. Try searching for your competitors on Google, and see what keywords they are using in their site content. Look at their site layout – can you do it better? What can you add to your own website that helps it stand out from others?
Looking at the competition can help you figure out how to get more traffic to your site. This research is the first part when you’ve decided to add SEO to your website, and SEO experts (http://www.swellmarketing.com/why-us/) can help you find the appropriate keywords to add to your content. If you produce more valuable content at a more consistent rate, you can definitely beat out your competition.
What is "on-page" optimization?
• Site usability
• Internal linking from one part of your site to another
• Overall navigation of the site
• Integration of social media
• Keywords and proof terms used throughout your content, including page titles and alt text
You want your site visitors to have a pleasant experience when they come to your website. Providing a clean layout and logical navigation helps visitors find what they’re looking for easily, and also helps keep people on your site for longer. Both of these attributes go a long way into convincing visitors to become valued customers. Ensuring that your online shopping cart or other site features work flawlessly is incredibly important, too – if customers run into problems checking out, they may give up and go visit your competition instead. Finally, giving your customers the product or service details they are looking for really seals the deal, convincing them to make purchasing decisions with you, not your competitor.
How can I build brand awareness with SEO?
Second, take a good look at your overall site. You want it to be clean and easy to navigate, but more importantly, you want it to have a certain “look” that matches the other features of your company, including your company’s presence on social media and any print ads. Make your website stand out with creativity and a unified feel that will help cement you into the minds of your customers.
Is Social Media important to SEO Strategy?
Social media has another feature that the search engines love; it’s called “social signaling”. Every time your company’s content is retweeted, pinned, commented on, liked, or shared, this generates a social signal that the search engine algorithms pick up on. Each instance is a vote of sorts, indicating to Google that your content is relevant, is trustworthy, and is in demand. The more social signals generated, the higher your site will appear on SERPs. Read on about the importance of Social Signals: http://www.swellmarketing.com/category/social-media-marketing/
Is having a mobile friendly (or responsive) website important?
When you’ve developed a site that can be used on any device, as well as cooperating with other search engine metrics, your site will tell the search engines that it is active and valuable. And, you’ve given your site users another way to interact with your company, especially when they’re on the go.
Our CEO Tyler Collins talks about more factors that are important to the search engines: https://www.youtube.com/watch?v=5eNQ4qmDS70
How do I get links pointing to my website?
• Authoritative news sites
• Business and industry directories
• Social networking platforms
• Social Bookmarking sites
• Industry and user forums
• Video sites like Vimeo and YouTube
These external links help you look good as far as the search engines go, and they also contribute to getting more people onto your own site by providing avenues for visitors to click. For more information on link building: http://www.swellmarketing.com/expert-link-building-services/