What are you talking about with Duck Dynasty?

I usually try to avoid most controversy on Twitter because I have a limited number of words to use, and words carry different connotations to different people. Also, I have the habit of droning on and making numerous tweets attempting to clarify my opinions. That's why I like ask.fm!
I'm not trying to pass judgement calls on individuals, but I know Duck Dynasty is frequently criticized for being sexist, among other things. With the amount of criticism other developers have received lately after being accused of sexism in video games, I'm surprised Activision is going forward with publishing their Duck Dynasty title. It just seems like a risky move with how vocally opposed to sexism in video games various groups have been lately.