in my opinion, it isnt - but i think part of the problem with that is that people dont .. stand out ? like not to sound mean or overly critical but some people think that they can just slap some mediocre costume jewelry together and charge $15 dollars for a pair of earrings or a necklace and then wonder why they aren't making any headway. i see a lot of that on etsy when im perusing to see what other people are selling like .. ive seen "fuck donald trump" kandi bracelets with terrible color schemes, poorly photographed, etc being sold for 12 dollars. and then you go to their shop and they have one sale in two years lmao
and idk why people complain about that. youre using their website, they save you money on shipping (etsy labels are cheaper than through USPS or third party shippers), your listings end up being indexed on google while they wont be on facebook, instagram, etc so you basically get free marketing. 3% for all of that is no problem to me.