Why dumb and fat?

Andrew Brophy once made a youtube parody of me in which I peddled crappy indie games while wearing a shirt that said "dumb and fat," and I decided to take the joke too far by making myself a real "dumb and fat" shirt. And then when time came to name a game company, I was like, "I guess I already have a custom brand shirt........" thus taking the joke to stratospheric, unprecedented lengths too far.
I don't love it anymore, but the real intended underlying meaning (which I still do appreciate) was directed back at myself and it was basically to say, "don't take yourself seriously, and don't stop making fun of yourself."