The Jinx video and the Poppy comic are great! I hope we'll see more stuff like this in the future, maybe even a novel...? I'd like to learn more about Runeterra and its inhabitants.
That's the intent. We think it makes sense to most of the sorytelling and world-building outside of the game, and we think experimenting with different media is more engaging than writing paragraphs of backstory on each champion. We have a team now who organizes all of the world building aspects, so we can be consistent in our approach. We aren't just winging it with each venture and hoping the end results make sense when viewed together.
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Jason Viers