I know you worked on WoW but what do you think of the situation for Overwatch and the Sombra ARG as the super delayed release seems to be repeating the situation Riot had with Ao Shin, where they kept delaying and delaying till the point where I dont think the hype can live up to the expectations
I have no insight into Blizzard's strategy, but it looks to me like Sombra exists and they are just waiting for the right time to reveal her (I assume it's a her). From what I can tell, the issue from players is that they are coming to suspect that solving the mystery won't actually cause the release to come sooner. Maybe we'll see at Blizzcon?
With Ao Shin, we literally didn't know how we were going to design the champion and eventually ice boxed him. Twice.
You're right about the risk of building hype for too long. There are just different lessons to learn depending on whether you intentionally hyped something for a long time, or whether the something ended up getting delayed, iced or cancelled.
With Ao Shin, we literally didn't know how we were going to design the champion and eventually ice boxed him. Twice.
You're right about the risk of building hype for too long. There are just different lessons to learn depending on whether you intentionally hyped something for a long time, or whether the something ended up getting delayed, iced or cancelled.
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Brian
