Ask @RyanNegri:

What are your thoughts on advertising through social networks for a small business? What would you say would be some of the ways you would recommend to reach out and touch more customers using this method, instead of traditional advertising.

As a small business you take advantage if every sort of (free) social media or marketing. Anything you can do to reach more than 1 person that doesn't cost you anything is worth it in my book. However, it's a double edges sword. If you spend too much time on these you're not focusing on the core concept of the business (unless of course it's social media), and that will slow you down. Some outsource this responsibility, some bring in house. I'm partial to in house due to all the "foot in mouth" issues you see with social media management companies.
It's a vital part of your business. Don't ignore it, but don't obsess with it either. My advice would be to hire a specialist in house or outsource based on your comforbility.

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Related users

What would you say are the top 2-3 things you look for in a new start up company?

Very good question!
The first is the people or person who's founded the startup. I look for a variety if traits within each founder I talk to to ensure it's a good investment. Education, experience, honesty, ethics, trustworthiness, generosity (do they give back?), and drive to name a few.
The second is the idea. The idea needs to be fluid. It needs to have "legs" or traction. Doesn't have to be complex, or simple, just needs to be interesting to me. There are great ideas that come from great people that I wouldn't work with simply because I may not be the best person for them.
The third would be their business "concept". It's no longer a "plan". It needs to be modify-able fairly easily, if they need to pivot. I can deal with a shitty plan, if the first two carry greater weight.

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How did you know you wanted to be in the sales market and what made you stay?

Lance Seidman
It wasn't so much the "sales industry" but the specific industry, tech, that kept me interested for years. I was always interested in the newest device and doing my best to help others procure the devices they wanted. It was always something different, each day, which is why I was able to enjoy it for so long. It never got old.

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How did you know you wanted to be in sales, one of the hardest markets?

I love technology. I really wasn't discouraged by the difficulties entering the industry but it did become more difficult than I had ever anticipated. It wasn't so much the competition but the image that came with the industry.
However, I feel the we/the company did a great job at repairing that image and helping consumers hold other companies to higher standards.

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