okay in year 1, we learnt the basics of what was needed for APR - principles of marketing, some design modules where we have to create ads and design websites using adobe photoshop, illustrator, dream weaver, writing, speech comm (presentation skills) etc. year 2 was when it got super tough. each semester was split into my specialization - one semester was on advertising, the other on public relations. we used our skills learnt in year 1 to help us for year 2. so for every module, we were given a client to work with. out of all, only 2 were real. but for almost every module, we partnered with a creative/media agency. for example for the module Advertising & Brand Management, i visited Saatchi & Saatchi and worked on one of their accounts (a low-cost carrier airline) so ultimately we had to pitch our idea of this airline flying to HK to the executives of the agency. it was real stressful. we had about 12-14 weeks to work on it. so it was like this for every module. lol. so it was like pitching (presenting) to agency executives who will then give you the grades and let you know whether your idea is great and they may use it. omg one of my clients for year 2 was maybelline so they sponsored us tons of make-up LOVE ITTTTTT. year 3 settled down a bit, we had to our capstone project (final year project, you may call it). we (my class of 18 formed an agency) worked with a real client and a budget on a campaign to promote their key message to their selected target audience. god damn. i would never want to relive my capstone days because my client was 😫😫😫😫 it was tough but we pulled through. so we had other modules like Media Law (it was fun!!! i learnt about defamation, copyright, contracts; super interesting but loads of memory work). i spent my final semester interning at Tribal Worldwide (DDB)!! one of the top ad agencies hahaha. i did account servicing (client-agency liaison). don't know whether i answered your question but this is a brief one. so i graduated with a ton of skills learnt - like using photoshop and illustrator and the beauty of keynote (obviously i'm not good at all of them, but at least i learnt!!!)
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