Do you think the term "feminism" has become so heavily associated, amongst the "well intentioned" ill-informed, with women putting down and trying to gain privileges over men that little progress will ever be made with these people? Would a theoretical renaming to something less knee jerk help?
Eh, not really. Feminism's a movement with decades and decades of positive action behind it. There will always be people who associate it with negative stuff, but that's not the fault of the movement, and also not a recent development - every time period has people who villainize progress, or project their own insecurities onto the movements of others. That some dudes on the internet see feminism as some kind of attack is not surprising, and not something you could really avoid through "rebranding." If you're so up in your own head that you think feminism is trying to create a misandrist dystopia, changing the name's not gonna do much.
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